The Perfect Social Club

Where Plus Size is the New Normal

Earlier today, I spent about an hour on the phone with a lady who shall remain anonymous but who will probably be joining us very soon - it made my day and opened my eyes.

The call started about something entirely different - she called the PSW store's toll-free number looking for a place to find a particular brand of plus size blouse - she was short on time to surf.

During the conversation, she mentioned how alone she feels as a plus size person when it comes to clothes and shopping. So I invited her to join us here, and she started crying - in happiness.

Turns out, even though she is in her mid-40s, nobody had reached out and offered to include her in a place like ours. Since she is far from outgoing, she doesn't tend to get invited, to be involved, to be included.

It got me to thinking - you and I - we can do something about this sense of isolation, the loneliness. Be the one who invites an acquaintance to join us here. Be the one to let someone know we are here for them. That is our challenge: To be the one to reach out.

Who are you going to invite this week?

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Peppermint patt! I am so sorry I never resonded to your very, vey kind words! I have not visited in a while (biz does that to you!) I hope you will stay tuned...we are working on our next collection to launch Spring 2010. We sat our a few seasons to…
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